Privacy Policy

Introduction

FarmFresh Delivery ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you use our website, services, and products.

We are based in the United Kingdom and process all data in accordance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

By using our website, you consent to the data practices described in this policy. If you do not agree with the data practices described, you should not use our website.

Information We Collect

We collect information about you in the following ways:

Information You Provide to Us

We collect information you provide directly to us, such as when you:

• Create an account or profile
• Place an order
• Subscribe to our newsletter
• Contact customer service
• Complete a form or survey
• Participate in a promotion or contest
• Post reviews or comments

This information may include your name, email address, postal address, phone number, payment information, delivery preferences, and any other information you choose to provide.

Information We Collect Automatically

When you use our website, we automatically collect certain information about your device and how you interact with our website, including:

• Device information (such as your IP address, browser type, operating system)
• Usage information (such as pages visited, time spent on pages, links clicked)
• Location information (such as general location derived from your IP address)

We collect this information using cookies, web beacons, and similar technologies. Please see our Cookie Policy for more information.

Information from Third Parties

We may receive information about you from third parties, such as:

• Business partners (such as delivery services)
• Payment processors
• Analytics providers
• Advertising partners

How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process and fulfill your orders
• Send you order confirmations, delivery updates, and service-related notifications
• Communicate with you about products, services, offers, promotions, and events
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues, fraud, or illegal activity
• Personalize your experience and deliver content relevant to your interests
• Comply with legal obligations

Legal Basis for Processing

Under UK data protection laws, we must have a legal basis for processing your personal data. The legal bases we rely on are:

• Contractual necessity: When we need to process your data to fulfill a contract with you (e.g., processing your order)
• Legitimate interests: When processing is necessary for our legitimate interests, provided these interests don't override your rights (e.g., improving our services)
• Consent: When you've given us clear consent to process your data for a specific purpose (e.g., sending marketing emails)
• Legal obligation: When we need to process your data to comply with a legal requirement

Information Sharing

We may share your information in the following circumstances:

With Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Payment processing
• Delivery and logistics
• Customer service
• Data analysis
• Email delivery
• Hosting

These service providers are only permitted to use your information to help us provide our services and not for their own purposes.

For Legal Reasons

We may share information if we believe disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Enforce our terms and policies
• Protect our rights, safety, or property, and that of our users or others

With Your Consent

We may share information with third parties when you have given us your consent to do so.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Aggregated or De-identified Information

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, with third parties for research, marketing, analytics and other purposes.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to analyze website traffic. Cookies help us provide you with a better website experience by enabling us to monitor which pages you find useful and which you do not.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

For detailed information about the cookies we use and the purposes for which we use them, see our Cookie Policy.

Your Rights

Under UK data protection laws, you have certain rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you.
• Rectification: You can ask us to correct inaccurate or incomplete information.
• Erasure: In certain circumstances, you can ask us to delete your information.
• Restriction: You can ask us to restrict the processing of your information in certain circumstances.
• Data portability: You can ask us to provide your information in a structured, commonly used, machine-readable format.
• Objection: You have the right to object to our processing of your information in certain circumstances.
• Withdraw consent: Where we process your information based on your consent, you can withdraw this consent at any time.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection regulator.

Opting Out of Marketing Communications

You can opt out of receiving marketing communications from us at any time by:

• Following the unsubscribe instructions in any marketing email we send you
• Contacting us using the details in the "Contact Us" section below

Please note that even if you opt out of marketing communications, we may still send you service-related communications.

Data Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

We limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Children's Privacy

Our services are not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information as quickly as possible.

If you believe that we might have any information from or about a child under 16, please contact us using the details in the "Contact Us" section below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a new "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: